This audio presentation explores Australian Privacy Principle 10, which emphasizes the importance of maintaining accurate, complete, up-to-date, and relevant personal information. Listeners will learn about the legal obligations of Australian Privacy Principle entities to ensure data quality at both the collection and use/disclosure stages. The discussion highlights best practices for data verification, security, and ethical considerations to protect individuals' privacy and prevent misuse of information. Additionally, the presentation examines the interactions between Australian Privacy Principle 10 and other privacy principles, reinforcing a comprehensive approach to responsible data management.