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BMA 101 - Understanding the Principles of Time Management
This audio session provides listeners with essential time management strategies to improve efficiency and work-life balance. Listeners will learn key techniques such as prioritization, task batching, and goal setting, along with practical tools like time-blocking, project management software, and automation. The session also addresses common productivity challenges, including distractions, overcommitment, and procrastination, offering actionable solutions to stay focused and organized. By applying these principles, listeners can enhance client service, reduce stress, and build a more sustainable and rewarding career.
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- By CPD-GO
BMA 102 - Time Management Frameworks to Enhance Productivity
This audio session explores essential time management frameworks tailored to enhance productivity and reduce stress. Listeners will learn how to apply the Pomodoro Technique for focused work sessions, Time Blocking to structure their day effectively, and the Eisenhower Matrix to prioritize tasks based on urgency and importance. The session also provides practical strategies for integrating these techniques into daily workflows, leveraging technology, and maintaining flexibility for client needs. By mastering these time management methods, listeners can improve efficiency, enhance client service, and create a more balanced and sustainable work routine.
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- By CPD-GO
BMA 103 - Using Digital Tools to Support Time Management and Boost Productivity
This audio session explores how listeners can leverage digital tools to enhance time management and productivity. Listeners will learn how to use platforms like Trello for task management, Asana for workflow organization, Slack for streamlined communication, and Google Calendar for efficient scheduling. The session also covers automation and integration strategies, demonstrating how tools like Zapier and Trello’s Butler feature can reduce repetitive tasks and improve efficiency. By implementing these digital solutions, listeners can better manage their workload, enhance collaboration, and focus on growing their business while maintaining a balanced workflow.
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- By CPD-GO
BMA 104 - Creating a Personalized Productivity System
This audio session guides listeners in creating a personalized productivity system to improve efficiency and work-life balance. Listeners will learn how to identify their unique productivity style, set SMART goals, and integrate digital tools like task managers and calendars with physical methods such as to-do lists and time-blocking. The session also explores prioritization techniques, including the Eisenhower Matrix and the Pareto Principle, alongside strategies for tracking progress and refining workflows. By implementing these tailored approaches, listeners can optimize their time, reduce stress, and enhance client service while achieving long-term business success.
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- By CPD-GO
BMA 105 - Maximising Team Productivity Through Collaboration and Communication Tools
This audio session explores how to maximise team productivity through effective collaboration and communication tools. Listeners will learn how to leverage platforms like Zoom, Microsoft Teams, and shared document systems to streamline workflows, enhance teamwork, and improve efficiency. The session also covers best practices for clear communication, including setting expectations, choosing the right channels, and implementing regular check-ins to keep teams aligned and accountable. By adopting these strategies, business teams can reduce errors, meet deadlines more effectively, and create a more cohesive, high-performing work environment.
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- By CPD-GO
BMA 201 - Introduction to Business Planning
This audio session introduces listeners to the fundamentals of business planning, emphasising its role as a strategic roadmap for long-term success. Listeners will learn how to structure a comprehensive business plan, including key components such as: market analysis, financial planning, and SMART goal setting. The session also covers strategies for identifying target clients, managing finances effectively, and adapting to industry changes through regular business plan reviews. By applying these principles, listeners can build a sustainable, competitive business that thrives in an evolving market.
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- By CPD-GO
BMA 202 - Do's and Don'ts of Business Planning
This audio session explores the do’s and don’ts of business planning, providing practical insights to create a strong, sustainable business strategy. Listeners will learn the key do’s, such as setting clear goals, conducting thorough market research, and regularly reviewing and updating their business plan to stay competitive. The session also highlights common mistakes to avoid, including neglecting financial planning, failing to identify a target market, and creating a rigid plan that doesn’t adapt to industry changes. By following these best practices, listeners can build a resilient, growth-focused business that meets both client needs and regulatory requirements.
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- By CPD-GO
BMA 203 - Step-by-Step Guide to Creating effective, Achievable and Actionable SMART Goals
This audio session provides listeners with a step-by-step guide to creating effective, achievable, and actionable SMART goals. Listeners will learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound goals to drive business success and personal growth. The session covers practical examples, common pitfalls to avoid, and strategies for tracking progress to ensure continuous improvement. By applying the SMART framework, listeners can create clear objectives, stay focused, and achieve meaningful results in their careers.
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- By CPD-GO
BMA 204 - Effective Market Analysis and Opportunity Assessment
This audio session explores effective market analysis and opportunity assessment and provided key strategies for identifying and capitalising on market trends. Listeners will learn how to analyse industry data, assess competitor positioning, and understand client demographics to refine their business strategies. The session also covers techniques for spotting new opportunities, such as emerging loan products, underserved customer segments, and shifts in economic conditions. By mastering these skills, listeners can make informed decisions, enhance their competitive edge, and position their business for long-term growth.
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- By CPD-GO
BMA 205 - Developing and Monitoring KPI’s for Growth and Success
This audio session explores the importance of Key Performance Indicators (KPIs) in driving growth and success. Listeners will learn how to develop effective, measurable KPIs, integrate them into daily operations, and monitor progress using tools like CRM systems and visual dashboards. The session also covers strategies for adapting business plans based on KPI insights, ensuring brokers can adjust to market shifts and optimize performance. By applying these techniques, listeners can track success, make data-driven decisions, and build a more sustainable and profitable business.
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- By CPD-GO
BMA 301 - Building a Compliant Mortgage Broking Business
This audio session provides listeners with a comprehensive guide to building a compliant business in Australia. Listeners will learn about key regulatory frameworks, including the National Consumer Credit Protection Act, Anti-Money Laundering and Counter-Terrorism Financing Act, Privacy Act, and Best Interests Duty, ensuring they meet their legal and ethical obligations. The session also covers tax compliance, business structures, risk management, and embedding compliance into daily operations to enhance client trust and operational efficiency. By implementing these best practices, listeners can protect their business, avoid penalties, and build a sustainable, client-focused practice in a highly regulated industry.
- Course
- By CPD-GO
BRA 101 -Introduction to Branding and Marketing
This session introduces the fundamentals of branding and marketing, highlighting their role in building trust, attracting clients, and driving business growth. Listeners will learn how to create a strong brand identity, craft compelling messaging, and maintain consistency across various marketing channels. The session also explores key marketing strategies, including digital marketing, social media engagement, and referral programs, to enhance visibility and client acquisition. By the end, listeners will have a clear understanding of how to integrate branding and marketing to establish a competitive edge and foster long-term success.
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- By CPD-GO
BRA 102 - Fundamentals of Branding
This session explores the fundamentals of branding, highlighting its role in differentiation, trust-building, and business growth. Listeners will learn how to define their brand identity, values, positioning, and messaging to create a compelling and consistent presence. The session also provides practical strategies for strengthening a brand, such as targeting the right audience, leveraging storytelling, and enhancing online visibility. By the end, listeners will understand how to build a strong brand that attracts ideal clients, fosters long-term relationships, and drives sustained success in a competitive market.
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- By CPD-GO
BRA 103 - Defining Your Brand Identity
This session explores the process of defining a strong brand identity, emphasising its role in building trust, differentiation, and long-term client relationships. Listeners will learn how to craft a compelling brand story, develop a unique value proposition (UVP), and ensure consistency across all client interactions. The session also provides practical strategies for integrating branding into business operations, refining messaging based on client feedback, and maintaining authenticity to strengthen credibility. By the end, listeners will have a clear framework to establish a memorable and trustworthy brand that attracts the right clients and supports business growth.
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- By CPD-GO
BRA 104 - Building a Visual Identity for Your Brand
This session explores how you can build a strong visual identity that enhances brand recognition, credibility, and client trust. Listeners will learn key design principles, including creating a memorable logo, selecting an effective colour palette, and choosing typography that aligns with their brand personality. The session also covers additional visual elements such as imagery, icons, and layouts, along with strategies for maintaining consistency across digital and print platforms. By the end, listeners will have the tools to develop a cohesive and professional visual identity that strengthens their market presence and sets them apart from competitors.
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- By CPD-GO
BRA 105 - Brand Building for Scalable Growth
This session explores how you can build a scalable brand that supports long-term growth, market expansion, and client trust. Listeners will learn how branding evolves from a personal reputation to a structured identity, incorporating a strong value proposition, consistent messaging, and a polished visual presence. The session also covers strategies for increasing brand awareness, including digital marketing, referral programs, and strategic partnerships, while maintaining a personal touch in client interactions. By the end, brokers will have a clear roadmap for strengthening their brand, ensuring it remains adaptable and effective as their business grows.
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- By CPD-GO
BRA 201 - Crafting Consistent Brand Messaging
This session explores how to craft a clear, compelling, and consistent brand message to build trust and stand out in a competitive market. Listeners will learn how to develop a messaging framework by defining their purpose, vision, and unique benefits, and adapting their message for different audiences such as first-home buyers, investors, and refinancers. The session also provides strategies for maintaining consistency across various communication channels, including websites, social media, and client interactions. By the end, listeners will have practical tools to strengthen their brand identity, improve client engagement, and create lasting business growth.
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- By CPD-GO
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DAT 101 - Introduction to Data-Driven Decisioning
This session introduces listeners to the power of data-driven decision-making, demonstrating how facts and analytics can replace intuition to improve business outcomes. Listeners will learn about the benefits of leveraging client data, market trends, and operational metrics to enhance efficiency, target the right clients, and refine marketing strategies. The session also explores essential tools like CRM systems, business intelligence platforms, and social media analytics, helping brokers collect, analyse, and act on valuable insights. By the end, listeners will have a clear framework for integrating data into their decision-making processes, leading to stronger client relationships, increased profitability, and a competitive edge in the industry.
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- By CPD-GO
DAT 102 - Harnessing the Power of Quantitative and Qualitative Data
This session explores how listeners can harness the power of both quantitative and qualitative data to enhance decision-making and client relationships. Listeners will learn how numerical data, such as credit scores and loan amount, provides precise financial insights, while qualitative data, like client motivations and feedback, adds depth and context. The presentation covers practical tools and techniques, including spreadsheets, CRM systems, and thematic analysis, to effectively collect and analyse these data types. By the end, brokers will understand how integrating these insights leads to better loan recommendations, improved business strategies, and stronger client trust.
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- By CPD-GO
DAT 103 - Understanding and Managing Outliers within Qualitative and Quantitative Data
This session explores how listeners can identify, manage, and leverage outliers in both quantitative and qualitative data to improve decision-making. Listeners will learn how outliers—unusual data points—can impact financial analysis, client insights, and regulatory compliance if left unaddressed. The session introduces practical tools such as box plots, Z-scores, and natural language processing for detecting anomalies, along with strategies for handling them, including removal, transformation, or separate analysis. By the end, listeners will understand how proper data cleansing enhances accuracy, strengthens client relationships, and drives better business outcomes.
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- By CPD-GO
DAT 104 - Advanced Quantitative Analysis for Businesses
This session explores advanced quantitative analysis techniques that you can use to evaluate business performance, forecast trends, and identify opportunities for growth. Listeners will learn how to track key metrics such as lead conversion rates, cost per settlement, and client retention to improve decision-making and operational efficiency. The session also covers strategies for leveraging data to optimize lead sources, expand into new markets, and mitigate risks like rising costs or declining retention rates. By the end, listeners will have a clear framework for integrating data-driven strategies into their daily operations to drive profitability and long-term success.
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- By CPD-GO
DAT 105 - Advanced Thematic Analysis of Qualitative Data
This session explores advanced thematic analysis, helping listeners extract meaningful insights from qualitative data to refine business strategies and enhance client satisfaction. Listeners will learn how to identify patterns in client feedback, staff input, and market trends using structured coding and grouping techniques. The session covers practical applications, such as improving communication, refining marketing strategies, and strengthening referral partnerships, to drive business growth. By the end, listeners will understand how to apply thematic analysis to make informed decisions, anticipate market shifts, and deliver a superior client experience.
- Course
- By CPD-GO
FIN 101 - Core Financial Concepts
This micro-learning session equips you with key financial concepts: revenue, profit, expenses, and working capital. you will learn how to maximize income through diversification while implementing strategies to improve profitability by managing costs and focusing on high-margin activities. Practical tips on tracking and controlling expenses ensure a lean, efficient business model. This session also highlights the importance of working capital for maintaining financial stability. You will gain insights into cash flow management, forecasting, and strategic planning to ensure they can meet short-term obligations and sustain long-term growth. By applying these principles, you can build a more profitable and resilient business.
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- By CPD-GO
FIN 102 - Financial Challenges Faced by Mortgage Brokers
This audio presentation explores the financial challenges faced by business owners and provides practical strategies to overcome them. Listeners will learn how to manage irregular income, delayed commissions, and rising compliance costs through effective cash flow management, budgeting, and revenue diversification. The session also covers ways to prepare for unexpected challenges, such as market downturns and regulatory changes, by building financial buffers, investing in insurance, and leveraging professional resources. By implementing these strategies, listeners can enhance their financial resilience, maintain business stability, and position themselves for long-term success.
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- By CPD-GO
FIN 103 - Cashflow Managment across the Lifecycle of a Mortgage Broking Business
This audio presentation explores cash flow management across the different stages of a business, from startup to growth. Listeners will learn how to manage inflows such as commissions and partnerships while controlling major outflows like licensing fees, marketing expenses, and staffing costs. The session covers strategies to overcome common cash flow challenges, including delayed payments, seasonal fluctuations, and high upfront costs, with practical solutions such as diversified revenue streams and cash flow forecasting. By applying these insights, business owners can ensure financial stability, optimize operations, and position their business for long-term success.
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- By CPD-GO
FIN 104 - Understanding and Mastering Cash Flow
This audio presentation explores the importance of cashflow statements and how they can be used to maintain financial stability and drive business growth. Listeners will learn how to track and categorise cashflow across operating, investing, and financing activities, ensuring they can anticipate income fluctuations and manage expenses effectively. The session also covers strategies for forecasting cashflow, optimising resource allocation, and using financial tools to enhance decision-making. By mastering these concepts, business owners can strengthen their business resilience, secure funding opportunities, and position themselves for long-term success.
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- By CPD-GO
FIN 105 - Understanding Inflows and Outflows
This podcast explores the fundamentals of managing inflows and outflows in a mortgage broking business to maintain financial stability. Listeners will learn how to track key inflows, such as commissions, referral fees, and alternative income streams, while effectively managing outflows like operational costs, licensing fees, and marketing expenses. The session highlights strategies to smooth out cash flow fluctuations, avoid financial shortfalls, and reinvest surplus funds for business growth. By mastering these concepts, mortgage brokers can optimize their financial management, ensure sustainability, and position themselves for long-term success.
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- By CPD-GO
FIN 201 - Budgeting and Forecasting
This audio presentation provides essential knowledge on budgeting and forecasting to ensure financial stability and business growth. Listeners will learn how to estimate revenue, manage expenses, and allocate resources effectively while maintaining a contingency fund for unexpected costs. The session also covers forecasting techniques to anticipate market trends, plan for seasonal fluctuations, and make data-driven financial decisions. By mastering these financial tools, listeners can improve cashflow management, enhance profitability, and build a resilient business.
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- By CPD-GO
FIN 202 - Mastering Financial and Operational Projections
This audio session provides mortgage brokers with a comprehensive guide to mastering financial projections and refining forecasting techniques to drive business success. Listeners will learn how to estimate revenue, forecast expenses, and create profit and loss statements while incorporating market trends and external factors. The session also covers scenario planning, break-even analysis, and key performance indicators to enhance decision-making and strategic growth. By applying these insights, listeners can improve cashflow management, set realistic goals, and adapt to industry changes with confidence.
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- By CPD-GO
FIN 203 - Measuring and Improving Financial Performance
This audio session provides mortgage brokers with essential strategies for mastering financial projections and refining forecasting techniques. Listeners will learn how to estimate revenue, forecast expenses, and create profit and loss statements while incorporating key market trends and external factors. The session also covers scenario planning, break-even analysis, and key performance indicators to improve financial decision-making and business sustainability. By applying these insights, listeners can enhance cashflow management, set realistic goals, and confidently adapt to changes in the industry.
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- By CPD-GO
MAR 101 - Marketing Fundamentals
This session introduces the core principles of marketing, focusing on strategies to attract, engage, and retain clients. Listeners will learn how to identify target audiences, craft compelling value propositions, and leverage digital and traditional marketing channels effectively. The session also covers essential tactics such as social media marketing, content creation, email campaigns, and referral programs to build a strong client base. By the end, listeners will have a clear understanding of how to implement marketing strategies that drive business growth and establish a competitive edge.
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- By CPD-GO
MAR 102 - Step-By-Step Guide to Creating an Effective 3 Month Marketing Plan
This session provides a step-by-step guide to creating an effective 3-month marketing plan to attract clients and grow their business. Listeners will learn how to set clear objectives, define their target audience, and select the most effective marketing channels, such as social media, referral partnerships, and content marketing. The session also covers planning a content calendar, allocating budget and resources, and implementing tracking systems to measure success. By the end, listeners will have a structured, actionable marketing strategy that enhances their visibility, strengthens client relationships, and drives sustainable business growth.
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- By CPD-GO
MAR 103 - Leveraging Content Formats for Marketing
This session explores how you can leverage different content formats to enhance marketing efforts, build trust, and attract clients. Listeners will learn how to use blogs, videos, infographics, podcasts, and social media posts to engage their audience and establish authority in the industry. The session also covers strategies for repurposing client questions into valuable content, optimizing for search engines, and avoiding common pitfalls in content marketing. By the end, listeners will have a clear framework for creating and distributing impactful content that drives engagement and business growth.
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- By CPD-GO
MAR 104 - Implementing a Referral Marketing Program
This session provides a step-by-step guide to implementing a referral marketing program that generates high-quality leads and fosters long-term business growth. Listeners will learn how to design a structured referral system, including setting objectives, offering incentives, and tracking referrals effectively. The session also explores strategies for naturally asking for referrals, leveraging testimonials, and creating memorable client experiences to encourage word-of-mouth marketing. By the end, listeners will have a clear roadmap for building and optimizing a referral program that strengthens client relationships and enhances business success.
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- By CPD-GO
MAR 105 - Adapting Content Strategies for Australian Markets
This session explores how to adapt content strategies to effectively connect with Australian audiences. Listeners will learn how to tailor messaging using an authentic, conversational tone, address region-specific property market trends, and build trust through relatable storytelling and visuals. The session also covers optimising digital content with local keywords, voice search, and mobile-friendly experiences, ensuring better visibility and engagement. By the end, listeners will have a practical framework for implementing culturally relevant, data-driven content strategies that resonate with Australian clients and drive business growth.
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- By CPD-GO
SAL 101 - Sales Fundamentals
This session provides listeners with essential sales fundamentals, covering product knowledge, client targeting, and effective sales techniques. Listeners will learn how to match products and features to diverse client needs while using consultative and value-based selling to build trust and close deals. The session also explores strategies for handling objections, conducting thorough needs assessments, and maintaining long-term client relationships to drive referrals and repeat business. By the end, you will be equipped with practical tools to enhance client engagement, refine their sales approach, and succeed in Australia's competitive market.
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- By CPD-GO
SAL 102 - Managing Client Relationships and Expectations
This session explores key strategies for managing client relationships and expectations helping to build trust and enhance customer satisfaction. Listeners will learn how to establish strong relationships through clear communication, proactive updates, and personalized service while effectively managing client expectations about loan timelines, conditions, and challenges. The session also covers techniques for handling objections with empathy and problem-solving, as well as leveraging CRM tools to streamline client interactions and follow-ups. By the end, brokers will be equipped with practical skills to strengthen client relationships, improve retention, and drive referrals for long-term business success.
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- By CPD-GO
SAL 103 - Sales Conversion Techniques
This session explores key strategies for managing client relationships and expectations helping to build trust and enhance customer satisfaction. Listeners will learn how to establish strong relationships through clear communication, proactive updates, and personalized service while effectively managing client expectations about loan timelines, conditions, and challenges. The session also covers techniques for handling objections with empathy and problem-solving, as well as leveraging CRM tools to streamline client interactions and follow-ups. By the end, brokers will be equipped with practical skills to strengthen client relationships, improve retention, and drive referrals for long-term business success.
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- By CPD-GO
SAL 104 - Understanding the Sales Funnel Concept
This session introduces the sales funnel concept, a structured approach to attracting, nurturing, and converting leads into long-term clients. Listeners will learn how to guide prospects through the four key funnel stages—Awareness, Interest, Decision, and Action—using marketing strategies, trust-building techniques, and clear communication. The session also covers methods to optimise the sales funnel, including tracking key metrics, refining messaging, and leveraging automation for efficiency. By the end, you will have a practical framework to enhance lead conversion, strengthen client relationships, and drive business growth.
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- By CPD-GO
SAL 105 - Strategies to Address Bottlenecks in Sales Funnels
This session provides business people with practical strategies to identify and eliminate bottlenecks in their sales funnels, improving efficiency and client satisfaction. Listeners will learn how to diagnose delays caused by internal inefficiencies, client-related challenges, and external factors like lender turnaround times and regulatory changes. The session covers actionable solutions, including automation, streamlined document collection, improved team collaboration, and proactive client communication. By the end, listeners will have a clear roadmap to optimise their sales processes, increase conversion rates, and maintain a smooth, high-performing funnel.
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- By CPD-GO
SAL 201- Optimising the Decision-Making Stage of the Sales Funnel
This session focuses on optimising the decision-making stage of the sales funnel, equipping listeners with strategies to convert hesitant leads into committed clients. Listeners will learn how to build trust through social proof, overcome objections, and use special incentives to create urgency. The session also covers the importance of clear calls to action, ensuring prospects know exactly how to move forward with confidence. By the end, listeners will have a structured approach to guiding clients through their final decision, increasing conversions and strengthening long-term business relationships.
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- By CPD-GO
SAL 202 - Building a Scalable Sales Process
This session explores how to build a scalable sales process that supports business growth without compromising efficiency or service quality. Listeners will learn about automation, standardised procedures, and performance tracking to handle increasing client volume while maintaining consistency. The session also covers key strategies like lead generation, client education, structured onboarding for new staff, and optimizing sales pipelines to prevent bottlenecks. By the end, listeners will have a clear framework for scaling their operations effectively, ensuring long-term success in a competitive market.
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- By CPD-GO
SAL 203 - Optimising Client Referrals
This session explores how to build a structured and sustainable referral system to generate a steady flow of high-quality leads. Listeners will learn strategies to encourage client and business partner referrals, including when and how to ask, offering incentives, and simplifying the referral process. The session also highlights the importance of tracking referrals using CRM systems, automating follow-ups, and analysing key metrics to optimise results. By the end, listeners will have a clear roadmap for turning satisfied clients and partners into long-term advocates, driving consistent business growth.
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- By CPD-GO
SAL 204 - Maximising Client Experience for Repeat Business and Referrals
This session explores key strategies for maximising client experience to drive repeat business and referrals. Listeners will learn how to personalise service, efficiently manage the engagement process, and maintain strong post-settlement relationships to build trust and long-term client loyalty. The session also highlights the importance of gathering and acting on client feedback to continuously refine services and enhance reputation. By the end, listeners will have a comprehensive framework for delivering exceptional client experiences that lead to sustained business growth.
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- By CPD-GO
SAL 205 - Sales and Distribution Analytics
This session explores how you use sales and distribution analytics to optimise performance, enhance client conversion, and improve lead generation. Listeners will learn how to leverage CRM data, track key performance indicators (KPIs), and analyse lead sources to make data-driven decisions. The session also covers essential tools such as CRM platforms, data visualization software, and automation to streamline client management and reporting. By the end, listeners will have actionable strategies to turn sales data into meaningful insights that drive business growth and efficiency.
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- By CPD-GO
SAL 301 - Introduction Value-Based Selling
This session introduces business owners and sales people to value-based selling, a strategy that shifts the focus from competing on price to building trust and long-term client relationships. Listeners will learn how to uncover client needs, articulate their unique value, and confidently handle price objections by emphasizing service quality and tailored solutions. The session also explores strategies for fostering ongoing client engagement, leading to repeat business and referrals. By the end, listeners will be equipped to implement value-based selling techniques that enhance client satisfaction and drive sustainable business growth.
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- By CPD-GO
SAL 302 - Introduction to SPIN Selling (Part 1)
This session introduces business owners and sales people to the SPIN selling methodology, a structured approach to client engagement that builds trust and uncovers deeper client needs. Listeners will learn how to apply the four key SPIN question types—Situation, Problem, Implication, and Need-Payoff—to guide conversations and drive successful outcomes. The session also explores customizing SPIN strategies for different client types, handling objections effectively, and fostering long-term relationships. By the end, listeners will have practical tools to enhance client interactions, improve conversions, and position themselves as trusted advisors.
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- By CPD-GO
SAL 303- Mastering SPIN Selling (Part 2)
This session builds on SPIN selling techniques, guiding business owners and sales people through practical applications with different client types, including first-time buyers, investors, refinancers, business owners, and retirees seeking reverse mortgages. Listeners will learn how to ask targeted questions at each stage—Situation, Problem, Implication, and Need-Payoff—to uncover client needs, handle objections, and position tailored solutions effectively. The session also explores common pitfalls in SPIN selling, such as rushing through key stages or overloading clients with information, and provides best practices to enhance trust and engagement. By the end, listeners will have actionable strategies to refine client conversations, strengthen relationships, and drive business success.
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- By CPD-GO
SEO 101 - Essential Strategies for Using Search Engine Optimisation
This session explores essential SEO strategies for business owners, helping them improve their website’s visibility and attract more clients. Listeners will learn key SEO principles, including keyword optimization, content creation, user experience, technical improvements, backlinks, and analytics. The session also covers the differences between on-page and off-page SEO, the long-term benefits of consistent optimization, and common mistakes to avoid. By the end, listeners will have a clear roadmap to enhance their digital presence, increase organic traffic, and stay competitive in the online marketplace.
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- By CPD-GO
SEO 102 - Optimising Website Content for SEO
This session explores key strategies for optimising website content to improve SEO and attract more clients to your business. Listeners will learn how to enhance on-page SEO by structuring content effectively, using keywords strategically, optimising meta tags, and improving website navigation for a seamless user experience. The session also covers the importance of mobile-friendliness, site speed, and user engagement, including clear calls to action and trust-building elements like client testimonials. By the end, listeners will have actionable techniques to boost their website’s visibility, credibility, and lead generation in a competitive digital market.
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- By CPD-GO