Example
SAL 104 - Understanding the Sales Funnel Concept
This session introduces the sales funnel concept, a structured approach to attracting, nurturing, and converting leads into long-term clients. Listeners will learn how to guide prospects through the four key funnel stages—Awareness, Interest, Decision, and Action—using marketing strategies, trust-building techniques, and clear communication. The session also covers methods to optimise the sales funnel, including tracking key metrics, refining messaging, and leveraging automation for efficiency. By the end, you will have a practical framework to enhance lead conversion, strengthen client relationships, and drive business growth.
BRA 105 - Brand Building for Scalable Growth
This session explores how you can build a scalable brand that supports long-term growth, market expansion, and client trust. Listeners will learn how branding evolves from a personal reputation to a structured identity, incorporating a strong value proposition, consistent messaging, and a polished visual presence. The session also covers strategies for increasing brand awareness, including digital marketing, referral programs, and strategic partnerships, while maintaining a personal touch in client interactions. By the end, brokers will have a clear roadmap for strengthening their brand, ensuring it remains adaptable and effective as their business grows.
MAR 102 - Step-By-Step Guide to Creating an Effective 3 Month Marketing Plan
This session provides a step-by-step guide to creating an effective 3-month marketing plan to attract clients and grow their business. Listeners will learn how to set clear objectives, define their target audience, and select the most effective marketing channels, such as social media, referral partnerships, and content marketing. The session also covers planning a content calendar, allocating budget and resources, and implementing tracking systems to measure success. By the end, listeners will have a structured, actionable marketing strategy that enhances their visibility, strengthens client relationships, and drives sustainable business growth.