This audio presentation explores Australian Privacy Principle 7 (APP 7) and its role in regulating direct marketing practices. Listeners will learn about the legal requirements for using personal information in marketing, including obtaining consent, providing opt-out mechanisms, and handling sensitive or third-party data. The presentation also examines how APP 7 interacts with the Spam Act 2003 and the Do Not Call Register Act 2006, ensuring businesses comply with multiple privacy laws. By the end, listeners will understand how to balance effective marketing strategies with privacy protection, fostering trust and compliance in their business practices.